The Old Fashioned Fan Campaign – Letter Writing
Fans’ championing for their favorite TV shows is not a new practice. As a matter of fact, audiences campaigning for the survival of endangered TV shows extends back to nearly the beginning of TV.
Back in the heyday of Desi Arnaz and Lucille Ball’s Desilu Productions, CBS purchased a show from the studio called, Fair Exchange. (1962) It was originally created as a one hour comedy, but it did not perform well in the ratings department. CBS wanted to ax the show after its first season, but fans started a letter writing campaign to keep the show on the air. The campaign was successful, and the network obliged by renewing Fair Exchange in a shortened half hour spot for one additional season.
The point here is the following; fans have always been passionate about what they want to see on their screens, and fans have always had a say about what they want to see. Technology, the internet and social media have just made it much easier and faster for fans to get involved. Also, don’t knock the power of an old fashioned letter.