Seems that some networks are really getting the message that TV shows are very fan driven, which only becomes truer the more popular social media becomes. FOX network is jumping into getting fans in their pocket by hosting their first ever (and genius) ‘FanFront’ event.
Each May, networks present their returning and new TV shows to advertisers at the ‘UpFronts’ to gain funding for their fall lineup. This year, FOX has decided to incorporate fans into the experience, which is attended by stars from the shows, network execs and advertisers.
FOX hopes by including fans in the event, it will give their shows extra buzz over the summer and leading into the fall. This is a brilliant move on the part of FOX and displays an increasing awareness that fans are a valuable asset in the success of TV shows.
Want some more information? Check out ‘FanFront’ information here.