The Gay and Lesbian Alliance Against Defamation (GLAAD) administers a “Network Responsibility Survey”, which looks at, among other information, how the general public feels about the LGBT community. GLAAD then goes a step further and asks how many of those people’s opinions were influenced by LGBT characters they had seen on TV. Every time that question is asked, the majority of people answer that, indeed, LGBT characters have influenced their thoughts on the subject.
GLAAD, as an organization, bases its goals and projects on the truth and reality that TV shapes public opinion:
“What people see in the media has a huge impact on how they treat others, how they vote and their perceptions. GLAAD bring stories to national audiences and to local communities through the media that build understanding and acceptance. LGBT people are an important part of our culture. By showcasing the common ground we all share, GLAAD helps Americans embrace their gay and transgender family members, friends, co-workers and neighbors.”